 To
Arrange for an Interview
Previous
Media Exposure
Issues
That Sondra Can Address
Sample
Questions You Can Ask Sondra
Sondra's
Qualifications as an Expert in Her Field
Downloadable
Resources
 To arrange for an interview with Sondra, please contact her assistant, Joan
Pierce, at:
1-800-858-4478, ext. 2
Previous Media Exposure
Sondra has had wide exposure in the media including appearances on National Pubic Radio, Sky Radio, extensive local broadcasting, various cable talk shows, and mention in such print media as The New York Times, Los Angeles Times, Entrepreneur, Nations Business, U.S. News & World Report, The Wall Street Journal , and USA Today.
Issues That Sondra Can Address
Workplace Diversity and Bias Reduction
Sondra's primary expertise, as reflected in her book, Making Diversity Work: Seven Skills for Defeating Bias in the Workplace is about how individuals in the workplace and community can defeat the biases that result in litigation, discrimination, and -historically- the need for Affirmative Action. In light of that focus, she is qualified to respond to events or inquiries involving:
- Supreme Court or other high court decisions related to discrimination or Affirmative Action.
- Immigration
- Workplace discrimination suits.
- Corporate concerns about how to create a productive, litigation-free, diverse workplace.
- Exaggerated reactions to “political incorrectness.”
- Hate crimes particularly if the alleged perpetrator is non-white.
- Discrimination involving so-called “minorities” or women as the alleged perpetrator.
- How companies of all sizes can protect themselves from litigation.
- Controversies over the business value of workplace diversity and diversity training.
- The issue of what is bias and how it impacts the workplace.
Cross-Cultural Business
A related area that Sondra can address pertains to cross-cultural business issues be they domestic or international. These issues were dealt with in her previous book, Profiting in America’s Multicultural Marketplace and include:
- Corporate concerns about the skills necessary to market and sell to emerging markets.
- Industry-specific interest in how to cater to particular populations.
- Issues around how to conduct global business across cultural lines.
Sample Questions You Can Ask Sondra
The following questions were developed by our publicity associates in connection with the release of my new book. This list is only suggestive of the types of questions that might be asked.
- Before we begin, let’s make it clear what we are talking about here. What is the definition of the word “bias?"
- You say that bias is bad for business and not just a “touchy feely” issue. What kinds of workplace problems does bias most often cause?
- Since you argue in the book that bias is based in fear, would you say that it becomes more rampant when the economy is faltering?
- I notice that you say all groups, not just white people, have biases and all have responsibility for fixing them. How has the minority community reacted to that assertion?
- One of the main themes of your book is that we have to stop seeing bias where none exists. Isn’t it more important to start seeing biases that have thus far gone undetected?
- You mention in your book a type of bias you call “Guerilla Bias”™ and point out that it is particularly destructive. What is “Guerilla Bias”™ and why is it so dangerous?
- In light of the recent Desert Palace vs. Costa Supreme Court decision, companies are at greater risk than ever for discrimination suits. You say that the answer to discrimination lies in getting rid of individual biases rather then revamping entire corporate cultures. Why do you say that?
- If, as you say, the answer to discrimination lies in eliminating individual biases, how do you propose doing that?
- You talk a lot in the book about how to keep dialogue open in the face of bias-related tension. I notice you put equal responsibility on both the offender and the offended to make this work. Isn’t it the offender’s obligation to remedy the situation?
- In your book, you coin the term “emerging groups” as a substitute for “minority.” Why did you feel a new phrase was needed and why did you choose “emerging groups?”
- You imply in your book that political correctness has done the workplace more harm than good. Why do you say this?
- Your book barely mentions Affirmative Action. Isn’t that a more straightforward way to handle diversity in the workplace?
- You talk at one point about the importance of identifying new “kinship groups” as a means of defeating bias. What is a “kinship group” and how would this work in the workplace?
- The book mentions an acting technique called the “Magic If.” What is that and what practical implications does it have for the workplace?
- Who should read this book and why?
Sondra’s Qualifications as an Expert in Her Field
Please click here to link to Sondra's "Qualifications" Page
Downloadable Resources
Photographs:
Click here to access downloadable photographs for use in your publication:
(right click on the image and "Save picture as")
Black and White
Color
Thiederman Biography:
Click here to link to Sondra's downloadable biography.
To check on Sondra’s availability or to receive additional information including a demonstration tape and references, please contact the bureau who sent you to this site or:
Joan Pierce
Marketing Director
Cross-Cultural Communications
4585 48th Street
San Diego, CA 92115
Phone: 619-583-4478 / 800-858-4478
Fax: 619-583-0304
E-mail: STPhD@Thiederman.com
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