 Tips
for Selling Sondra to Your Clients
Sondra's
Speakers Bureau Policy
Tools
to Make the Bureau's Job Easier
Downloadable
Photos
Recording
Policy
Support
Materials
AV
Requirements (etc.)
70% of Sondra’s speaking business
comes from bureaus. For approximately 15 years of her 25 year
career, she has made
it a point to partner with both large and small bureaus and
has earned a reputation as highly ethical and easy to work with.
 Tips
for Selling Sondra to Your Clients
The purpose of this
list is to call your attention to the elements that, in our experience,
are the most important in selling Sondra’s services to
a potential client. See also, of course, all the material on
this site and do not hesitate to contact our office for any assistance
we can bring to the process.
Sondra’s
Speakers Bureau Policy
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To treat every bureau like a trusted
business partner. |
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To keep bureaus up-to-date regarding
fee increases, new topics, and prestigious media exposure. |
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To honor the speaking and product
percentage policy of every bureau. |
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To refer any spin-off speaking or
product business promptly to the bureau. |
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To make it easy for the bureau to
purchase books and other support materials for the client. |
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To send requested materials such
as demotapes and one-sheets promptly. |
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To double check that all materials
related to a bureau-generated speaking engagement are appropriately
bureau-friendly. |
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To seek opportunities to refer new
clients to the bureau. |
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To take responsibility for contacting
the bureau to clear or confirm existing holds. |
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To give bureaus 24 hours to release
existing holds in favor of another client. |
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To, in the spirit of partnership,
work courteously with bureau staff on the occasion of any
confusion over the origin of a client. |
Tools
to Make the Bureau’s Job Easier
Please click on the
appropriate link for helpful tools and information.
Client List
Biography
Speaker Introduction
Video Demonstration Tape
Downloadable
Photos: (right
click on the image and "Save picture as")
Black and White
Color
Recording
Policy:
We encourage audio- or video-taping although
financial arrangements or other means of compensation vary by
client. Please contact Kevin Cooper of Kaplan Publishing at Kevin.Cooper@Kaplan.com or 212-974-6285.
Support
Materials
Sondra’s presentations are perfectly
supported by two of her products:
- Her bias-reduction presentations
are supported by her book Making Diversity Work:
Seven Steps for Defeating Bias in the
Workplace. This skill-packed volume directly amplifies
and reinforces the material covered in Sondra’s
talks and is, therefore, ideal for pre-purchase and distribution
to each
audience member.
Making Diversity Work can
be purchased at substantial bulk discounts direct from
the publisher.
For discounted orders of 10 or more, please contact Kevin Cooper of Kaplan Publishing at kevin.cooper@kaplan.com or 212-618-2414.
- Sondra offers a self-published
book titled “Getting ‘Culture
Smart’™: Ten Strategies for Making Diversity
Work that is perfect as a backup
for more general diversity-related presentations. If purchased
in bulk, the covers can be customized
with the client’s colors, logo, and diversity statement.
Click
here for more information.
AV
Requirements / Staging / Lighting / Audience Seating
To check on Sondra’s availability or to receive additional information including a demonstration tape and references, please contact the bureau who sent you to this site or:
Joan Pierce
Marketing Director
Cross-Cultural Communications
4585 48th Street
San Diego, CA 92115
Phone: 619-583-4478 / 800-858-4478
Fax: 619-583-0304
E-mail: STPhD@Thiederman.com
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